Market mapping refers to the study of various market conditions that are plotted on a map to identify the key Customer requirements, Trends AND Corresponding variables between customers and products. Market mapping can help companies locate problem areas. Gaps in the market and figure out the cause of problems by looking at related variables. A research method that identifies the key customer requirement in a market and how existing property are positioned in that market. Market mapping is an important way of identifying. It shows the vertical and horizontal axis of the market. It also shows the produce property and who get what is produce.